Harding Park hosts a major championship for the first time in its history - and for those whose interest in golf revolves around its two biggest draws, there's no downplaying the significance of the PGA Championship this time around.
When the PGA Tour returned here for a World Golf Championship in 2005, it was won by Tiger Woods. Four years later, Woods produced probably his finest team display for the United States, winning all five of his matches at the Presidents Cup. And then, in 2015, when the WGC-Match Play came to town, it was Rory McIlroy who walked off with the trophy.
As things stand, McIlroy is the man to beat, but the most tempting option from the head of the market is Jon Rahm. He's a general 18/1 chance, alongside Justin Thomas at around fifth in the betting, but if he continues on his current trajectory could well start close to favouritism.
PATRICK REED is, frankly, a ridiculous price to win the US Open at Winged Foot in June.
The controversial former Masters champion can be backed at 80/1 with bet365 and 66/1 generally, prices which fail to reflect a number of things: his form in New York and New Jersey, his motivation, the way he played over the final six months of 2019, his likely suitability to the course and, above all else, his ability - which includes the fact we know he can win majors.
Reed ended 2019 playing like his world ranking, which makes him the 12th best player in the sport. For comparison, bet365 have him the same price as Bubba Watson, who is ranked 46th, Sergio Garcia, ranked 39th, and Graeme McDowell, who isn't even in the top 100. It's difficult to conclude anything other than those three names having peaked at some point in the past; Reed, who won't turn 30 until next year's majors are finished, may well have his best days ahead.
The Open Championship heads to Kent, where Royal St George's will provide a difficult test - likely more so than Portrush last summer, though it will do well to match that renewal in any other department.
Darren Clarke won here in 2011, and with nine years having passed there aren't many with course form. Of those who finished close behind him on that famous Sunday, Rickie Fowler and Dustin Johnson are the two most likely to put their respective experiences to use and win the Claret Jug.
If I had to have one towards the very top of the market, though, it would be Justin Thomas. He produced by far his standout Open effort at Portrush, finishing 11th, and Americans have a good record here. Thomas prepared properly in Scotland last July and a similar warm-up could reap rewards. It's also reasonable to expect him to go off a little shorter than 25/1, given how well he's played since returning to full fitness this year and the fact that he's among the most ruthless and prolific players in the sport.
However, at a slightly bigger price I can't resist ADAM SCOTT.
Generally quoted at 40/1, the Australian might not scream value to many but he so often goes off shorter in this major in particular, owing to the excellent record he built during the early part of the last decade, finishing second, third, fifth and 10th in a four-year stretch of consistent opportunities.
Perhaps the bird has flown, but Scott's victory in the Australian PGA last week sets him up nicely for a final push - something he's spoken of since winning the Masters in 2013. Scott knows it's getting harder and harder to win the biggest and best events, a point he's proved, but with time running out his focus has intensified and I suspect the win at Royal Pines may prove really significant.