The best and worst transfers in football always seem to have one thing in common - the initial reaction is always one of "how much?"
It's often associated with bad deals. Those clubs who overpay in order to secure a target. However, it works both ways.
It seems to have been the talk surrounding Elland Road. Pontus Jansson's cut-price deal to Brentford left many stunned. A measly £5.5m fee on the surface would be bizarre in normal circumstances, but it has emerged that this wasn't a normal transfer.
We could spend days debating the deal. Most already have, with no end in sight, and I've already discussed why Leeds will benefit in the long run previously, so let's leave that one there.
Leeds aren't the first club to have to sell a prized asset for lower than market price, and they won't be the last. Yet the hangover to the move has seemingly lingered longer than most.
Jansson is not the first player to depart Elland Road this summer. Youngster Jack Clarke has signed for Tottenham after a breakthrough year under Marcelo Bielsa.
A transfer that has seen £9.5m paid upfront, with the winger going back on-loan for the season to Leeds, can only be seen as a good bit of business given the handful of starts made during the last campaign.
It can be said that the favourites' tag was an expected one, but the signs point to success. A building year that exceeded all expectations, combined with a squad now accustomed to Bielsa's ways should mean the good times are finally on the way back to LS11.
Instead, the reaction is largely one of dread; an almost desperation for the transfer window to come to a conclusion, given the uncertain futures of stars Kemar Roofe and Kalvin Phillips.
Phillips has established himself as the best defensive midfielder in the division. A position identified for him by the Leeds boss at the start of the season - the 23-year-old has since excelled in the role.
It's no surprise to hear the chants of 'The Yorkshire Pirlo' when you make the trip to Elland Road. A Leeds lad who has come through their academy, the United faithful have an attachment that they hope won't come to an end anytime soon.
Phillips' talent can also be seen by the fact that Leeds have slapped a huge £30m price tag on him. That's come amidst interest from Aston Villa, who will have to spend big to land their man. That's despite a summer that has seen around £75m outgoing already.