It's my favourite antepost market to get involved in, the Premier League top goalscorer often offers serious value if you're brave enough to take on the frontrunners.
Those who dominate the short prices often do so with good reason. Mohamed Salah sits at 9/2 across the board and he has a proven track record of finding the net in England's top division.
It's a market led by those featuring for the very top teams. That's hardly a surprise, those who see the most chances will naturally have the best opportunities to score and find the net.
Odds correct at 1015 BST (22/07/22)
Arguably the biggest signing of the summer, Manchester City won the race to sign Erling Haaland from Borussia Dortmund.
He is a goalscorer and found the net on a regular basis during his time in the Bundesliga. However, there are two reasons why we are opposing him to pick up the accolade this season.
Look, it would not be a surprise to see him score the most this season - the guy is beyond human when it comes to this ability - and we have to be prepared for that 3/1 price to come in.
The first reason to oppose is that it could well take him a season to adjust. Jack Grealish joined for £100m last summer but his impact was disappointing. It doesn't make him a bad player, just one who needed some time to get used to new surroundings.
The second of which is Haaland's injury record - which is a concern.
The forward missed 16 games across all competitions last season through different injuries and only started 21 of their 34 Bundesliga games. Throw in City's rotation - nobody is immune to that - and he may not get as many games as his scoring rivals.
While there is value in backing some of the bigger prices in the market, it's difficult to overlook the 6/1 with multiple bookmakers on HARRY KANE TO BE TOP GOALSCORER.
Tottenham improved following Antonio Conte's arrival at the club and Kane was one of those who benefitted greatly from the appointment.
In the 28 Premier League games with Conte at the helm, Kane scored 16 goals from an xG of 18.1.
That translates to an xG/95 of 0.64, with an actual tally of 0.57. A repeat of those levels will see him well in the running for the top goalscorer accolade - something he achieved in 2016, 2017 and 2021.
Romelu Lukaku's departure back to Inter has given Havertz a real opportunity to have the permanent centre forward role and he has demonstrated in the past that he can deliver when playing this position.
Not only that, but that lack of Lukaku means that Chelsea should view Havertz as their preferred striker/CF with two others playing behind him. He should now be leading the line.
Havertz featured as a centre forward in 26 games last season, scoring 11 goals and providing a further three assists. That's considerably more than the three goals he scored from 18 games as an attacking midfielder.
The 26-year-old found the net in pre-season games against Liverpool and Melbourne Victory and new boss Erik ten Hag has made clear that Martial is in his plans.
Many will point to his time in the Premier League last time - he netted three goals in 27 appearances - and that came after a Championship season that returned 26 goals.
However, this time is different, and he has a coach in Marco Silva who clearly knows how to get the best out of him. This is a Fulham team with remarkable strength in attack - they scored 106 goals from 93.8 xGF on their way to the title.
In 44 games, Mitrovic scored a ridiculous 43 goals from 34.69 xG. On top of that, he added seven assists from 5.14 xA. A bargain fantasy football option is there.
Yes, that's right. A total of 43 league goals in 44 league games.
That is a staggering tally and it's worth gambling on him continuing the momentum into the division above and getting enough to throw him in contention.
Odds correct at 1015 BST (22/07/22)
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